Terms and Conditions of Use – Uppsala Media Bank

Before you download and use images and videos from Uppsala Media Bank, please read through our Terms of Use. We will continuously update the media bank, so make a visit regularly.

Acceptance of the Terms and Conditions of Use means that the user has read all the Terms and Conditions below. The Terms and Conditions of Use are binding on all users. The user must at all times note that a media file may be subject to alternative conditions, additional conditions, which, if so, are provided in connection with the downloading of the media file. In such cases, the additional terms shall prevail over these Terms and Conditions of Use. User means the person, organization or company that uses the image.


All videos can be used at no charge by media, the meetings and travel industry and partners of Uppsala Business Region and its subsidiaries in order to present or promote Uppsala as a tourist destination and investment location.

The stockshots can be used in media productions and be edited freely. The promotional show reels must not be edited.


Terms and Conditions in brief: These Terms and Conditions of Use are binding on all users.


Images from the media bank may, unless other terms and conditions have been specified for a particular image, be used free of charge for the purpose of presenting or promoting Uppsala to a foreign target audience. Foreign target audience means, for example, use in connection with an international event in Uppsala. The above-stated applies to both printed and digital use.

Marketing of products or services for the purpose of increasing travel to Uppsala is permitted. (For example, it is permissible for a hotel or university in Uppsala to market its services abroad in order to attract guests or students to come to Uppsala.) The above-mentioned Terms and Conditions shall apply in conjunction with the restrictions set forth below.


The user is solely responsible for all image use. The user is also required to hold the organizations responsible for the image bank harmless from claims from image rights holders due to any use which violates these Terms and Conditions.

Rights, limitations, and data storage

The user acquires a non-exclusive and non-transferable right to use images from Destination Uppsala Media Bank. Images may not be assigned, licensed, rented or otherwise copied or distributed to third parties. The right to use the image must be exercised within six (6) months from the downloading of the image. The user may not store the image for other than the specific use which was contemplated at the time of downloading. Otherwise, in order to ensure that it remains available and to obtain any new Terms and Conditions associated with the image, the image must be downloaded from Uppsala Media Bank again before it may be used.

Destination Uppsala reserves the right to prohibit a specific user from using the images provided and to withdraw rights to certain individual images without any further explanation. In conjunction with such a withdrawal, the user shall delete the downloaded image, and, to the extent that it is possible, remove the image from where it is used.

Indication of Name

The photographer's name and Destination Uppsala shall be indicated as close to the image as possible, as follows: name of photographer/ Destination Uppsala

Where no indication of name has been provided, the user may be charged for the omission of the creator’s and/or rights holder’s name.


Destination Uppsala shall not be liable for loss of access to images, due to technical faults, force majeure or other circumstances. Destination Uppsala shall not be liable for inaccurate image information, which is due to incorrect information supplied by third parties.

Improper use

Images from Destination Uppsala Media Bank may not be used in any manner inconsistent with Swedish or international law. The images may not be used in any manner or context which might be perceived as offensive, misleading or illegal (for example, pornographic or obscene). The images may not be used in such a manner that may offend or be defamatory to the photographer and/or people depicted in the image. The user is liable for any claims for damages which may arise as a result of claims brought by copyright holders or people depicted in the image due to improper use.


Disputes concerning the interpretation or application of these Terms and Conditions shall be adjudicated under Swedish law by the Uppsala District Court.